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Caliente Creative Spices up the salon

Maria Concepcion | PRETTYOLOGIST

A seasoned veteran of the industry, Maria has relished making her clients look and feel pretty for over three decades. Maria has spent most of that time specializing in permanent makeup and loving it. Maria also served as a board member of the American Academy for Micropigmentation — in fact, Maria actually certified Julie as a trainer in 2017! Needless to say, Julie was over the moon about bringing her on to serve as her right hand in all things PMU training.


  • Platinum Member of the American Academy for Micropigmentation (PAAM)
  • Lifetime Member of The Society of Permanent Cosmetic Professionals
  • Certified Permanent Cosmetic Professional (CPCP)
  • Licensed Permanent Makeup Practitioner by the Peabody Board of Health
  • 3D Areola Micropigmentation Certified
  • Tattoo Removal Certified Certified
  • Phlebotomy Technician (CPT)
  • Licensed Cosmetologist
  • Attended Holy Family College
  • Fluent in Spanish


Maria's zest for life and compassion drive her decisions and actions. From hiking and hunting for Zen moments with her dog, Shiloh, to baking all her favorite Spanish dishes for family and friends, to spending time with her daughter, Adri—every moment is a gift and an opportunity to fill the world with joy and to help others learn to do the same.


When Maria’s daughter, Adri, decided to move to Massachusetts to study, Maria decided to turn her empty nest into a new chapter in her life. She reconnected with Julie, who was thrilled and thankful for the opportunity to work with Maria and to tap into Maria’s vibrant spirit, mega talents and deep expertise.



For Maria the greatest sense of artistry comes from Areola reconstruction. “I love helping my clients come full circle. Seeing them become whole and feel happy again is incredibly meaningful to me.” A breast cancer survivor herself, Maria understands what Prettyology’s Areola reconstruction clients are going through. Amazing things happen when compassion is met with enormous talent and genuine love of the artistry of permanent makeup. The result is so realistic the untrained eye cannot discern any work was done.


The technology for areola restoration has expanded over the years, allowing experienced artists like Maria to use 3D techniques to create more realism and achieve a natural look.

This process is especially empowering because it’s not turning back time as much as it’s redefining beauty at its deepest level. To witness the powerful effect of life-changing treatments that improve self-esteem (and quality of life) is to level-up the concept of beauty for everyone.


“One thing I’ve learned is that life is short and to just enjoy every minute of the day—every single minute—and just reach out to as many people as you can.”

Maria is passionate about healthy living, setting intentions and achieving goals, and helping to empower others along the way. Her empathy connects all her passions, and she’s delighted to be on this mission to live fully and be a positive force in the lives of others.

Pretty Little Secrets

Serving as Julie’s right hand in all things PMU training, Maria now runs Prettyology alongside Julie. Living her life like an open book, Maria embraces every moment. She’s inspired by strong people setting goals and achieving them one at a time. She has a heart for helping others.


Maria's Three Favorite Products

  • RMS ReEvolve Natural Finish Foundation
  • RMS ReEvolve Radiance Locking Primer
  • Saint Jane Beauty Serum
favorite products



  • Favorite Designer: Louis Vuitton
  • Fashion Icon: Princess Diana & Zendaya
  • Celebrity Obsession: Audrey Hepburn



  • Astrological Sign: Taurus
  • Enneagram Type: 1
  • Daughter: Adri
  • Dog: Shiloh


Pretty Passions

  • Singer: Keane
  • Band: Queen
  • Inspiration: Strong people, setting goals & achieving them one at a time
  • Hobbies: Cooking, hiking, biking & nature walks


Fantasy Vacation

  • To explore the country traveling in a RV for one month

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