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The Importance of Clean Beauty: Why We Use What We Use

Have you ever found yourself scouring the shelves in aisle 3 at the drugstore to find a fragrant-free face wash because you have sensitive skin? Or maybe you’re looking for a new foundation formulated without those icky preservatives and chemicals to hopefully keep your breakouts at bay? You see the words “clean”, “non-toxic” and “organic” plastered across products trying to get you to choose them…but how do you know for sure what you’re buying is actually what it claims to be? Truth is, you don’t. The good news is that nowadays it’s pretty easy to do the research and figure out what ingredients to stay away from and what products to put back down on the shelves. After-all, we’ve had the world wide web at our fingertips for almost 30 years now. Dating back even further than that, who remembers the introduction of the first cable news network 40 years ago? Or the invention of the touch-tone telephone 57 years ago? But most importantly here, let us not forget how long ago the US passed a law regulating what can and can’t be sold in your personal care products…well that was 82 years ago.

Clean Beauty At Prettyology

Over the past 80 years, more than 80,000 chemicals and ingredients have been introduced and pumped into products across store shelves. Very few have actually been tested for human safety. Harmful ingredients such as parabens, formaldehyde, fragrances, lead and talc-just to name a few-have easily bypassed the FDA’s regulations, while also being linked to cancer, hormone and thyroid disruption, organ harm, skin conditions and more.

Clean Beauty At Prettyology

Because of the overwhelming freedom that cosmetic companies have when it comes to ingredients, packaging, and their roundabout marketing tactics, consumers can be easily mislead about what to purchase. That makeup you bought to “beautify” yourself might actually be putting your health at risk. This is why it’s crucial to find companies you can trust, which is exactly what we have done at Prettyology. In our beauty lab, we spare no effort to use the cleanest makeup, skincare and micropigmentation aftercare to support our clients’ skin health and body health.

Why We Use Jane Iredale, The Skincare Makeup

Jane Iredale is one of the few brands that not only passes the U.S. cosmetic standards, but the European Union’s regulations as well. Why is this important? Well, the E.U. has stricter regulations (as does Canada) when it comes to making clean, non-toxic products. Over 1400 chemicals have been banned by the E.U. in contrast to the 12 chemicals banned by the U.S. Jane Iredale uses quality formulas with skincare benefits that are

  • free of harsh chemicals
  • tested for safety
  • non-comedogenic
  • dermatologist and allergy tested
  • certified cruelty free (by the Leaping Bunny)
Clean Beauty At Prettyology

Jane is all about using the cleanest ingredients and natural formulas that will leave you feeling confident in your skin and your beauty uncompromised. 

Why We Use Membrane Post Care

Our skin-safe philosophy applies to not only skincare and makeup but our permanent makeup procedures as well. One of the most important factors when it comes to the world of permanent makeup is how you take care of your skin post-procedure to ensure you’re getting the best results. Think of your brand new tattoo as a healing wound. In order for a wound to heal, it needs to be taken care of properly. This is why we use the highest quality aftercare for our PMU clients: Membrane Post Care. Membrane Post Care is a Canadian company that produces a variety of aftercare products created with the highest quality ingredients to provide comfort and healing for post-permanent makeup procedures. The company’s foundation was built on the discovery that combining all-natural ingredients “promoted extraordinary nourishing and healing results for client treatment care”. Their 100% natural formulations consist of selected herbs, oils and organic ingredients that provide

  • antibacterial and anti-inflammatory properties
  • antioxidants
  • hydration and moisture
  • a breathable barrier for healing wounds
Clean Beauty At Prettyology

We provide Membrane Post Care for our permanent makeup clients to help aid in the healing and recovery process of their fresh micropigmentation whether it’s brows, eyeliner, lip micropigmentation, scar camouflaging or 3D areola tattooing (post mastectomy). 

At Prettyology, we are always striving to provide our clients with the highest quality products to feel clean, beautiful and confident in what they are putting onto their skin and into their body. If you’re stuck wondering whether or not the products you have been using are potentially toxic, we found this great online tool,, that allows you to search for an ingredient, brand or product and truly see how safe or not safe its ingredients are.

As always, if you have any questions about clean beauty, feel free to drop a comment below or contact us directly!

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